Today’s consumers are more skeptical than ever before about the products they’re buying. They want to know exactly what they’re buying and trust third-party reviews and virtual tours as a source of impartial information. These virtual tours are created through interactive walkthroughs of businesses that give customers a better idea of what they can expect when visiting them in person.
To create an effective virtual tour, you need high-quality photographs and 3D models that accurately represent your business. Models must be detailed enough to provide prospective customers with accurate representations of your storefront and interior design. They should also be lightweight, so they load quickly on mobile devices and don’t take up too much storage space.
In this blog post, you will learn about the benefits of using 3D modeling services for virtual tours, explain the different types of modeling software available, and provide details about some of the best modeling tools for creating virtual tours.
What is 3D modeling?
3D modeling is the process of creating complex geometric shapes that simulate a real-world object or environment. The model will have the same basic shape as the subject it’s replicating, but it will be designed using computer software and feature a higher level of detail.
The modeler will use a combination of computer-assisted drawing, computer-assisted design (CAD), and computer-aided manufacturing software to create a computer-generated virtual model. The model may then be rendered and photographed for use in visual media such as webpages, brochures, and virtual tours. Using 3D modeling for virtual tours allows you to create detailed and accurate representations of your business. This is important, as these virtual tours are the primary source of information for prospective customers.
Why use 3D modeling for Virtual Tours?
A single, high-quality photograph or video of a storefront or interior design is a great way to promote your business, but it can leave your visitors wanting more. When people are shopping online, they want to be able to “walk through” a business and experience it first-hand, not just look at it from the outside. In addition to wanting to experience your environment, customers also want to know if your merchandise and staff are as advertised.
They want to know if the products are well-organized and easy to find and if the staff is friendly and knowledgeable. Virtual tours provide these important details, but they’re much more effective when they include 3D models. They provide more accurate representations of your business, are more immersive, and are easier to edit than 2D images.
Virtual tours in real estate
Real estate is one of the oldest industries to make use of virtual tours. Today, realtors often use a combination of video and 3D model tours to showcase their listings. In fact, a recent study found that real estate listings with virtual tours generate 47% more interest than listings that don’t include virtual tours, making it a crucial step of the sale. In addition, listings with virtual tours generate 52% more leads than those without.
Conclusion
The virtual tours you create for your business are the primary source of information for prospective customers. Customers want to be able to walk through your business and experience it first-hand, not just look at it from the outside. Virtual tours are much more effective when they include 3D models rather than 2D images. In addition, they are easier to edit, more immersive, and provide more accurate representations of your business. Realtors and businesses in other industries may use video tours or 2D images for their virtual tours, but businesses in the hospitality industry can benefit most from 3D models. Creating high-quality, detailed 3D models of your business will give prospective customers an accurate representation of what they can expect when visiting your business in person.
