If you’re in real estate, you know that having a great team is essential to your success. A good team can help you manage your business more effectively and can help you close more deals.
This blog post will discuss building an excellent team in real estate. We’ll cover everything from recruiting agents to training them properly. So if you’re looking to take your business to the next level, read on.
Lead Systems in Place
A real estate team is only as good as its pipeline of leads. Your team will eventually run out of business without a steady stream of leads. That’s why it’s so important to have a robust lead generation system in place. There are many ways to generate leads, but some of the most effective methods include online advertising, networking, and cold calling. Other methods include CRM, Google Ads, and Zillow. These methods enable you to reach a large audience of potential customers and help you generate a consistent flow of leads.
Agents are often reluctant to receive smaller commissions if they are tasked with generating their leads. Therefore, you must offer a lead-generation bonus or commission split to sweeten the pot. This will motivate your agents to generate more leads and help grow your business.
Great Support Staff
A successful real estate team needs more than just agents. To be truly successful, you need a great support staff. This includes administrative staff, transaction coordinators, marketing staff, and more. Each team member should be carefully chosen and be an expert in their respective field.
Your support staff should be able to handle the day-to-day tasks of your business so that your agents can focus on selling. They should also be able to provide your agents with the necessary resources and support. To find great support staff, you can post ads on job boards or ask for referrals from other real estate professionals. Here are some of the key real estate support staff and their roles:
Admin
A real estate administrator is tasked with handling the day-to-day administrative tasks of your business. This includes answering phone calls, scheduling appointments, preparing documents, and more. A great administrator will be organized, efficient, and detail-oriented.
To become an admin, they must be good with people, have excellent multitasking skills, and be able to handle a high volume of work. Admins are often the first point of contact for your clients, so they must be friendly and professional. Regarding academics, they should have a high school diploma or equivalent. Some colleges offer real estate administration programs, but it is not required to become an admin.
Transaction Coordinator
A real estate transaction coordinator is responsible for managing the paperwork and administrative tasks associated with a real estate transaction. This includes creating and sending documents, scheduling appointments, communicating with clients, etc. They are also charged with coordinating escrow/title, appraisal, and mortgage loan processes. A great transaction coordinator will be detail-oriented, organized, and have excellent communication skills.
A high school diploma or equivalent is required to become a transaction coordinator. Some colleges offer real estate transaction coordinator programs, but it is not required to become a transaction coordinator. Therefore, if you’re looking for someone to handle the administrative tasks associated with your business, a transaction coordinator may be a great fit.
Showing Agent/Showing Assistant
A real estate showing assistant job description entails assisting agents with coordinating and executing real estate showings. This includes scheduling appointments, preparing homes for showings, driving clients to properties, etc. A great showing assistant will be organized, efficient, and have a valid driver’s license.
To become a showing assistant, one has to have a real estate license. A showing assistant must also be sponsored by a licensed real estate agent in some states. Showing assistants typically work for a real estate agent or broker. They must also be able to use CRM and lead-generating technologies.
Inside Sales Agent
There are two types of inside sales agents, virtual and non-virtual agents. A virtual agent is an agent who works from a remote location, such as their home or a co-working space. A non-virtual agent is an agent who works from a physical office location.
Both types of agents are responsible for generating and qualifying leads and setting appointments. But most people prefer virtual agents because they’re more flexible and can work from anywhere.
An inside sales agent must be able to use lead generating and CRM technologies. They must also have excellent communication and people skills. To become an inside sales agent, one has to have a real estate license.
Marketing Coordinator
A real estate marketing coordinator is responsible for creating and executing marketing campaigns for their team or company. This includes developing marketing materials, managing social media accounts, creating email campaigns, etc. A great marketing coordinator will be creative, organized, and have experience with graphic design and copywriting.
To become a real estate marketing coordinator, one must have a bachelor’s degree in marketing, communications, or a related field. Some companies may also require that candidates have experience in the real estate industry.
Strong Team Culture
An excellent real estate team requires that everyone works together to create a cohesive and positive culture. This means that everyone should be on the same page regarding goals, values, and work ethic. A great way to create a strong team culture is to have team-building activities, such as monthly outings or happy hours.
To create a strong team culture, it is essential to have clear and concise communication. Everyone on the team should be aware of the goals and objectives. There should also be a system in place for handling conflict. Lastly, it is essential to appreciate each team member’s contributions.
Fun Client Events
A great way to build relationships with clients is to host fun events. This can be anything from a holiday party to a summer BBQ. Client events are a great way to show your appreciation and build loyalty.
When hosting client events, it is vital to have a clear purpose. The event should be well-organized and have a good mix of activities. It should also be appropriate for the clientele you are trying to attract.
Thorough Client Onboarding
A great way to set your team up for success is to have a thorough onboarding process for new clients. This includes setting expectations, providing training, and creating systems and processes. A great onboarding process will ensure that your clients are well-prepared and have a positive experience working with your team.
Summary
A real estate team is only as good as its members. To build a great team, you need to have a clear vision, set goals, and build a strong culture. You also need to have the right mix of people, with each member bringing their unique skills and experience to the table. And lastly, you need to have systems and processes that everyone can follow.
