How To Leverage Social Media For Your Real Estate Business

Now, the first step for nearly all the people, in the property buying process, is to do a quick Google search. Thus, as a real estate business in 2020, you need to have a firm grip on the digital world. While the internet can be a great realm at your disposal, it is not enough to be just online. You should strive hard to stand out of the crowd and make your presence count.   Social media can be an incredible tool here for all real estate businesses. You need to leverage social media platforms to get the most of your business. 

Which Social Media Site Can Best Benefit Your Business?

It completely depends on what kinds of real estate business you run. For instance, Instagram and Snapchat cater to the younger generation best, whereas LinkedIn and Facebook tend to be leading converters for the older aged audience. 

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Of course, exceptions are always there. So, you should try on every social site until you figure out what works best for you. However, Facebook, Instagram, and YouTube are the go-to platforms for all kinds of real estate businesses. 

How to Leverage Social Media for Your real estate business?

Let’s look into some triumphant marketing strategies for making a successful splash on the social media pool.

Stay Consistent:

No matter what platform you use, actively posting is the key to win the trust of your target audience. Every social channel has its own specific number of content requirements you can post per day/week. 

For example:

  • Post at least twice a day on Facebook.
  • Post 1-3 times on Instagram daily. 
  • Post 1-2 vlogs on YouTube every week. 

Staying consistent in posting content on social media will help you stay ahead of the competition, and build a strong presence online. Plan your content strategy with a content calendar and follow the same strictly. 

Promote More Than The Picture of Your Properties:

Posting pictures of properties has been a common practice for all kinds of real estate businesses. But to gain a competitive advantage in 2020 and beyond, you need to be creative and do a lot more than merely posting property pictures. For instance, consider sharing testimonials, success stories, descriptions of property, some content about the locality or neighborhood, etc. It will help you connect with your audience better and create a strong bond with them. 

Some other creative social media posting ideas include sharing the company accomplishments, event highlights, current industry trends, awards and recognition, home decor ideas, and so on. You can also share the content of the other social media influencers on your page with due credit given to the owner.

Don’t forget to add Call-to-Actions in each of your social media posts. 

Constantly Engage With Your Audience:

You should focus on consistently engaging with your connections and commenters to build a strong brand presence. Respond courteously to engage with the followers who comment on your posts. While you are supposed to take every comment generously, good or bad, don’t respond to those who make abusive remarks. Not every comment aimed at you is worth your breath.

Acknowledge those who praise your service, stay humble even to those who post negative remarks, but don’t get into a battle with your severest critics. Many people who make negative remarks are often those who are looking for a particular property and seeking more information on the same but find out that it has been sold or rented. Understand their frustration and make their remarks as an opportunity to move their interest to other properties.

Limit The Ads and Educate Your Audience:

People easily get frustrated with tons of advertisements blocking their browser and social accounts pages. Hence, instead of bombarding their screen with your real estate ads, consider educating them. Your potential buyers have plenty of questions they are seeking the answers to. Hence, as a responding realtor, you should answer all their queries and questions smartly. Even if they don’t ask you questions in comments, you can share your industry knowledge, lessons, teething troubles, etc. in the form of a blog or vlog, and promote the same on your social channels or you can visit this page to learn about how to attract customers.

Also, you can create surveys and polls to get an insight into your audience mindset. The bottom line is, educating your audience through various means will help you build trust and gain more visibility.

Use Video Marketing:

Videos play the most powerful role in today’s digital space. It is truly a boon for real estate businesses to market their products or properties. Besides being engaging and informative, videos tend to help you get more creative, drive more traffic to your business, and improve your websites’ ranking on SERPs. 

You can shoot a 360-degree view of your property, create a Q&A session, picture your success story, and so on. Craft a compelling video and share the same on IGTV, YouTube, Facebook, and other social channels to garner maximum engagement with your audience in real-time. Here, the point is to think like a buyer and create vlogs that can add value to them.

Measure The Results:

Your aim should be not only to post on social media but also to measure the success of those posts. With that said, you need to analyze results and monitor data for your digital channels continuously. Measuring the performance of your SMM campaign will help you figure out which type of content performs better, which platform adds the most value to your business type, what is the best time to post, etc.

Key Takeaways:

  • Add your business name, address, area of service, and hours of operation in the bios of all your accounts.
  • Include plenty of Calls-to-Action on your page. For instance, Website Link, Buy Now, Schedule a Meeting, Call Now, Visit Us. 
  • Respond to every comment.
  • Share your setbacks, story, and success. 
  • Stay caring and connected to your audience.
  • Stay consistent.
  • Keep it promoting, but professional. 

No matter what platforms you use, social media marketing strategies listed in this guide will always help you out. 

Khuwalid Khalid
Contact me at khuwalid.khalid@gmail.com

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